Functional Specialization P-III

  • Books Recommended:-
  • 304 A:- Marketing Research & Consumer Behavior
  1. Consumer Behavior by Hawkins, Best, Coney- TMH
  2. Consumer Beharior by Leon Schiffman, Leslie Lazar Kanuk -Pearson Education
  3. Consumer Behavior In Indian Perspective by Suja Nair- Himalaya Publishers
  4. Consumer Behavior- A Managerial Perspective by Sheth Mittal
  5. Conceptual Issues in Consumer Behavior Indian Context by S Ramesh Kumar
  6. Customer Relationship Management by Peeru Ahamed & Sagadevan
  7. Consumer Market Demographics in India by S.L.Rao
  8. Consumer Behavior by Walker
  9. Understanding Your Customer by R.Woodruff and S.F.Rao
  10. Consumer Behavior by Louden, Delebeta
  11. Consumer Behavior by J.Paul Peter
  12. Market Research by Beri- Tata McGraw Hill
  13. Marketing Research by Nargundkar- Tata McGraw Hill
  14. Research for Marketing Decisions by Paul Green, Donald Tull, Gerald Albaurn- Prentice Hall
  15. Marketing Research- Measurement & Methods by Donald S.Tull, Del I. Hawkins- Prentice Hall
  16. Marketing Research by Thomas C.Kinnear
  17. Business Research Methods by Cooper
  18. Marketing Research by Aakar, Kumar, Day
  19. Marketing Research by Debashis Patil
  20. Consumer Behavior by SSH Kazmi

 

 Note:- These questions papers & syllabus are only for Department of Management Sciences (PUMBA) students.

Question papers                                                                  syllabus (Coming soon)

 

 

 

 

 

 

Mid term

304 A:- 2012-13

        Backlog 2012-13

304 B:- Backlog 2012-13

 

End term

304 A:- 2012 -132014-15

304 B:- 2012-13;    Oct.2015

304 C:- 2012-13

304 D:- 2012-13      2014-15

304 E:- 2012-13      2014-15

 

  • 304 B:- Legal & Procedural Aspects of Finance
  • Books Recommended:-
  1. Bare Acts.
  2. Guide to Companies act by A Ramaiya
  3. Company Law by Avtar Singh
  • 304 C:- Human Resource Management & Infrastructure Management for IT 
  • Books Recommended:-
  1. Managing Technical People by Humphrey- Pearson Education
  • 304 D:- Quality Management
  • Books Recommended:-
  1. Total Quality Management by Ashwathapa & Bhat
  2. 100 Methods for TQM by Kanji & Asher- Response books
  3. ISO 9001-9004 Standards- Bureau of Indian Standard

 

 

 

  • 304 E:- Trading & Development
  • Books Recommended:-
  1. Employee Training & Development by Noe
  2. Training Instruments for HRD by Uday Pareek

 

 

 

 

  • International Finance
  • Books Recommended:-
  1. Essence of International Money by Adrian Buckley
  2. International Finance by A.V. Rajwade
  3. International Finance by P.G.Apte
  4. International Finance by Shapiro
  5. Exchange Control Regulations by Nabhi
  6. MAFA by S.D.Bala & Pattabhai Ram
Research Papers (Coming soon)

 

Power Point Presentation (PPT)  (Coming soon) Case Studies (Coming soon)