404 (A): Marketing Strategy and Rural Marketing
- Strategic Marketing Management by Aaker, David
- Principles of Marketing by Kotler, Philip & Gary Armstrong
- Competitive Strategy by Porter, Michael E.
- Essentials of Marketing by Lancaster, Geoff
- Marketing Strategy by Walker, Boyd & Larrech, Mullins
- Agri- Business Marketing by Bhave, S.D.
- Cases in Rural Marketing by Krishnamacharyulu & Ramakrishnan
- Rural Marketing by Gopalaswamy, T.P.
- Marketing Strategy by Ferrell & Hartline
| Note:- These
questions papers & syllabus are only for Department of Management
Sciences (PUMBA) students.
404 (A) H:-
404 (B) H:-
404 (C) H:-
404 (D) H:-2012
404 (E) H:-
404 (B): Financial Institutions and Markets
- Financial Institutions & Markets by Bhole, L.M.
- Indian Financial System by Khan, M.Y.
- Relevant text of SEBI guidelines
- Marketing of Financial Services by Audhani
- Advance Financial Management by Kohak
- Financial Markets and Services by Gordon and Natrajan
- Financial Markets+ Institutions by Mishkin, Fredric S. &
Eakins, Stanley G.
- Management of Financial Services by Bhalla, V.K.
- Indian Financial System by Machiraju, H.R.
404 (C): (Coming Soon)
404 (D): Strategic Manufacturing and Operations Management
- Operations Strategy by Walters, David- Palgrave & Macmillan
- Operations Management for Competitive Advantage by Chase
- Competitive Manufacturing Management by Nicholas
- Manufacturing Strategy by Hill, Terry
- Strategic Operations Management by Brown, Steeve; Lamming,
Richard; Bessant, John & Jones, Peter
- Competitive Strategy by Porter, M.E.
- Operations Management by Hill, Terry
- Production & Operations Management by Upendra, Kacharu
- JIT in Manufacturing by Koregaonkar, M.G.- MacMillan
- Managing Technology & Innovation for Competitive Advantage